SXO, geleneksel SEO yaklaşımının Kullanıcı Deneyimi (UX) ile birleşimidir.
SEO’nun amacı, web sitesinin görünürlüğünü artırmak ve arama motorunda üst sıralarda yer almak, web sitesine yapılan organik ziyaretlerin sayısını artırmaktır. Ancak, kullanıcıların web sitesinde kalmak (ve dönüşüm yapmak) istemesi de önemlidir. SXO’da, kullanıcıların niyetlerini doğru bir şekilde anlamaya ve ihtiyaç duydukları bilgilere mümkün olduğunca kolay erişebilmelerini sağlamaya odaklanıyoruz.
Arama Deneyimi Optimizasyonu neleri içerir?
SXO hizmetlerimizin bir parçası olarak, Ortaklarımıza şu yollarla yardımcı oluyoruz:
- Güvenilir metin yazarlarımızın desteğiyle iyi düşünülmüş ve yardımcı içerik (yani, kullanıcının amacına uygun içerik) oluşturmak;
- Web sitesini hem mobil cihazlarda hem de masaüstünde doğru şekilde çalışması için optimize etmeye yönelik öneriler;
- Kullanıcılar tarafından kolayca erişilebilir hale getirmek için web sitesindeki içeriğin düzenlenmesine ilişkin öneriler;
- Sadece Google’ın SEO yönergelerini değil, aynı zamanda kullanıcının ihtiyaçlarını da dikkate alan web sitesinin kapsamlı analizi;
- Kazan-kazan yaklaşımı ve deneyimli uzmanlarla işbirliği!
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