Make sure your site is ready
This course will walk you through how to sign up, set-up, and start profiting from your publication via AdSense.
Before you apply to join the ad network, make sure your site is in top condition. Two important areas of focus are:
Great original content that engages your readers and leads to more page views.
A steady stream of regular visitors — especially those who share your content on social media, thereby driving even more traffic to your site.
When you’re ready, you can apply for an AdSense account at google.com/adsense/signup.
Here’s what you’ll need:
Your Google account login and password.
Your site filled with original, engaging content that meets our program policies.
The phone number and postal address associated with your bank account so you can get paid.
Connect your website to AdSense
On your homepage, click the menu on the upper left and click My ads.
Select Auto ads.
Click Get Started.
Choose the types of ads you’d like to feature on your site. Anchor ads and Vignette ads are pre-selected at the bottom of the page. Then click Save.
Copy the code that appears in the pop-up. Then click Done.
Paste the code into the HTML of your page, right after the <head> tag.Your method for this will depend on how you edit your site, e.g., HTML editor, website builder, CMS, etc.
Google will review your account for approval
Once our systems detect that you’ve placed the ad code on a live page on your sign-up URL, we automatically continue the review process and check that your site complies with our policies. When we’ve completed the review (typically in 1-2 days), we’ll email you about your application status. For more information, see Application review waiting time.
Even after your initial review, AdSense will continue to check that your site complies with our program policies. Many things can trigger policy violation warnings, such as unauthorized use of copyrighted material, or deceptive layouts that makes it hard for users to distinguish between content and ads.
If your application is not approved at this stage, you’ll receive an email explaining the disapproval reason and possible next steps that you can take.
Create your first ad unit
Once your website has been approved by AdSense, you can create your first ad unit.
In the menu, select My ads and then click on Ad units.
Then click + New ad unit.
Choose the type and placement of ad you want by clicking Select.
Next, follow the prompts to automatically or manually select ad types.
Then, click on “Save and get code.”
Finally, copy and paste the ad code generated into the HTML editor of the website you registered with. Make sure to place your ad code on a page that receives traffic.
Congratulations. You’re part of the AdSense network
Your site can now run ads that will generate revenue.
For additional support in getting started, check out our complete AdSense guide.
<pMonitor your site performance
With millions of websites competing for readers’ attention, publishers have to work harder than ever to engage their audiences. That means producing unique content and delivering it with seamless user experience.
When it comes to monetization, you’ll want to track some key performance indicators including:
- Return visitors
- Bounce rate
- Pages per visit
- Time on site
You can use the free version of Google Analytics to begin tracking your performance. Once you know what’s working (and what’s not), you can look for ways to improve your site design to capture more AdSense revenue.
Design user journeys, not just web pages
The most successful AdSense users create a holistic experience for users. Rather than designing web page destinations, try thinking of it as a user journey. Cohesive messaging and user-focused site design deliver greater results for both your audience and your business.
Create a “moments map.”
A “moments map” will help you identify the user moments you absolutely want to win or can’t afford to lose. It lays the foundation for a good user experience and encourages site design to focus on the flow of audience engagement.
Make it easy for readers to find what they’re looking for
Research shows that 67% of users will leave your site if it takes too many steps get their desired information.
If you want to better understand your audience, use gated content to gain insights. By putting exclusive, desirable content behind forms and prompting newsletter signups or Google Opinion Rewards survey answers, you can gain user insights. And when you better understand what your audience cares about, you can produce content that resonates.
Calls to action
What do you want your audience to do? Be sure to spell it out with clearly defined, interactive calls to action. These can include bold “sign up” or “read more” buttons and casual prompts directing viewers toward specific content or pages.
To learn more, download the AdSense Guide to Audience Engagement.
<h4What does “viewability” mean?
Ads used to be measured by impressions – if a page loaded, and the ad was on it, then it counted as an impression. The problem with this is that if the ad was “below the fold,” the user wouldn’t see it unless they scrolled down.
Today, the industry standard is “viewable impressions.” Media Rating Council and IAB define a display ad as viewable when at least 50% of the ad is within the viewable space on the user’s screen for at least 1 second. That means an ad unit on the first screen (“above the fold”) will be counted as viewable if a user opens the screen for one second, but an ad below the first screen will not be counted unless the viewer scrolls down. For video ads, the measurement is two seconds. To learn more about viewability and how it’s measured, check out this interactive demo.
How improving viewability helps publishers
Advertisers tend to bid more for viewable impressions because these ads have a higher chance of being seen and engaging their audience. You can track viewability in the Active View index in AdSense. It measures the percentage of ads that are viewable out of the total number of ads on the page. For example, if one out of two ads are viewable, the rating is 50%. For most web publishers, if we increase the current viewability average of 40% to 70%, we can potentially see a CPM uplift of 109%
Focusing on viewability will increase the long-term value of ad inventory. If an ad unit is rarely viewed, you may learn that viewers don’t scroll to that area, quickly scroll past it, or that the ad size or format needs adjustment. You can discover the most (and least) valuable spots on your site and optimize your ad units accordingly.
Ad sizes can affect viewable impressions
Move 320×50 or 320X100 ads below the navigation. Ads at the very top of the page risk being scrolled off before they even load.
Replace 320×50 ad units with 320×100. Revenue per thousand impressions (RPM) tends to increase with the large mobile banner ad. By using the 320×100 ad unit, you allow the 320×50 ad to compete as well, doubling the fill-rate competition. The best practice is to put the ad just above the fold.
Another idea is to use 300×250 ads for a potential increase in fill rates and RPMs. 300×250 is built to fit most mobile screens. It also tends to have a high fill rate (and higher RPMs) since many advertisers prefer this size. Research has shown that a 300×250 ad unit placed just below the fold could generate an approximate 50% viewability rate.
Best practices for mobile optimization
As you improve viewability, you can also improve the user experience and decrease accidental clicks and spam rates by leaving room between ads and the content. Typically, 150 pixels of space is a good starting point; test and adjust to see what works best with your content.
To increase mobile viewability, you can also use AdSense’s two page-level ad formats: anchor and vignette. Anchor ads stick to the bottom of the page as the user scrolls, so they are always above the fold (ATF). They are smooth, easily dismissed, and typically reserved for high RPM ads. Vignettes are mobile full-screen ads that appear as users navigate between pages of a site and can be dismissed at any given time.
Learn from other publishers.
Watch case study videos to see how publishers such as The Japan Times and CGN Brazil are using AdSense. To see how moving ads to different placements can affect revenue, watch this case study from woodworking blogger Les Kenny from BuildEazy.com.
How Google AdSense works
AdSense is a free, simple way to earn money by placing ads on your website.
Choose where you want ads to appear. Copy and paste a piece of code on your site where you want to show ads.
Advertisers bid for your ad space in a real-time auction. Only the highest paying ads go live.
To open an AdMob account, click here.