Ahrefs Google – Bing – How to use the Overview report

In this report, we show all the SEO metrics you need to make quick yet informed decisions about a keyword.

Keywords Explorer 7

Use the dropdown to select the country you would like to see data for.

Keywords Explorer 3

Below are some actionable ways to use this report.

See keyword search volumes from 170+ countries

Search volume shows the number of times a keyword is searched per month.

For example, the query “how to lose weight” gets ~91,000 searches per month in the United States.

Keywords Explorer 1

We use clickstream data to make sure these numbers are as accurate and up to date as possible.

See global search volume for any keyword

Global search volume is the sum of searches from all countries.

For example, the query “how to lose weight” has a global search volume of ~269,000 monthly searches.

Keywords Explorer

If your customer base is global, you might want to look at global volumes rather than country-specific search volumes.

Check the Keyword Difficulty of any keyword

Keyword Difficulty estimates how hard it will be to rank in the top 10 for a given keyword. It’s scored on a scale from 0–100.

For example, the query “how to lose weight” has a Keyword Difficulty score of 55.

keyword difficulty

To calculate it, we look at the number of referring domains pointing at the current top-ranking pages.

Under each KD score, you’ll see the estimated number of backlinks from different websites you need to rank on the first page for this keyword.

Learn more about the concept of Keyword Difficulty here.

PRO TIP

Keyword Difficulty isn’t meant to discourage you from ranking for a particular keyword. It’s intended to help you estimate the resources required to rank for it. If ranking for a keyword is vital for your business, you may still want to pursue it, even if the KD score is high.

See the number of clicks on search results for a keyword

The Clicks metric shows the average number of clicks that happen on the search results page.

For example, the query “Google founders” gets ~9,300 searches per month, but the search results are only clicked ~2,500 times (~27%).

Keywords Explorer 9

The reason: not all searches result in clicks.

For example, if you search for “Google founders,” you get an answer instantly, so there’s no need to click on a result.

google founders Google Search

In general, you can use the Clicks metric to decide if a keyword is worth targeting. If a keyword has a high search volume but a low number of clicks, you might not get much organic traffic, even if you rank well.

See the cost-per-click for any keyword

The Cost-Per-Click (CPC) metric shows the average cost of a click on the paid search results for a given keyword.

For example, the query “best CRM software” has a CPC of $40.

Keywords Explorer 13

Use this to gauge PPC competition, and decide if you want to compete.

You can also use the CPC metric to get a sense of whether a query has commercial value. Generally speaking, the higher the CPC, the more likely that is.

A high CPC keyword with lots of clicks may be worth ranking for in organic search as it could be very lucrative.

See the distribution of clicks between paid and organic search

The “Clicks” metric shows the distribution of clicks between paid and organic search results.

For example, 15% of clicks for the query “best CRM software” go to the paid results.

Keywords Explorer 10

If you see a keyword that has a high percentage of paid clicks versus organic clicks, you may also want to consider targeting that keyword via PPC ads to increase your visibility in the SERP.

See the “Parent Topic” of any keyword

Parent Topic determines if you can rank for your target keyword while targeting a more general topic instead.

Keywords Explorer 6

To identify the Parent Topic, we take the #1 ranking page for your keyword and find the query responsible for sending the most search traffic to that page.

For example, let’s say you own a fitness site and you wish to teach people how to do lunges with weights. If you analyze the query “how to do lunges with weights,” you’ll see that the search volume is 100.

Keywords Explorer 8

However, the Parent Topic is “dumbbell lunges.”

Keywords Explorer 12

Looks like the #1 result for this query gets an estimated 2,700 monthly search visits.

This is likely a better target.

See more keyword ideas

Keywords Explorer runs on a vast database of ~8 billion keywords for Google. For any keyword you enter, we’ll show you the top five keywords from four of our keyword ideas reports.

This gives you some insight into other related queries people are making at a glance.

Keywords Explorer 4

If you want more keyword ideas, you can choose from one of seven different keyword ideas reports:

  • All — all terms from the below six reports;
  • Phrase match — phrases that contain your target keyword (in the order it’s written);
  • Having same terms — ideas that contain all the terms in your target keyword (in any order);
  • Also rank for — keywords the top-ranking pages for your target keyword also rank for;
  • Search suggestions — queries suggested via ‘autocomplete’ when searching for your target keyword;
  • Newly discovered — search queries that were recently added to our database;
  • Questions — queries phrased as a question.

See the SERP position history for your target keyword

SERP (search engine results page) position history shows historic rankings for the current top-ranking pages.

Keywords Explorer 1

This is useful for checking SERP volatility—the fluctuations in ranking positions among top-ranking pages.

For example, the colorful graph for the keyword “football” indicates that the top-ranking pages are continually fluctuating. This may be a sign of unclear or varying search intent over time.

Some SEOs see this as an opportunity to rank, whereas others prefer predictability through stable SERPs. However, stability in the first page may also mean that the keyword is more challenging to crack.

See SEO metrics for the top-ranking pages

The SERP Overview shows the first page of the search results for your keyword, along with the most important SEO metrics.

Keywords Explorer 5

With this, you can see the following SEO metrics for each of the top 10 pages:

  • Number of backlinks
  • Number of referring domains;
  • Estimated monthly organic traffic  in the target country;
  • Number of keywords it’s ranking for in the target country;
  • The keyword that sends the most organic traffic in the target country;
  • Search volume for the “top keyword” in the target country.

This allows you to quickly assess the top-ranking pages and understand why these pages are ranking where they are.

The traffic estimations allow you to compare how much traffic the top-ranking pages receive compared to the top keyword’s search volume.

Keywords Explorer 11

For example, the keyword “submit website to search engines” has 1,500 monthly searches in the US, yet the #1 ranking page receives an estimated ~6,500 search visits per month in the US. This is because it ranks for and gets traffic from many other related keywords.

Bulk analyze up to 10,000 keywords

Enter up to 10,000 keywords at once and see the keyword metrics in bulk.

Bulk analyze keywords in Keywords Explorer

Hit the “SERP” button to see the SERP Overview and Position History.

SERP button in Keywords Explorer

NOTE. Whether you enter one keyword or multiple (up to 10,000), it uses one daily credit. For maximum efficiency and speed, we recommend researching keywords in batches.

BING

In this report, we show keyword metrics like search volume, clicks, and global search volumes broken down by country.

Use the dropdown to select the country you would like to see data for.

Below are some actionable ways to use this report.

See keyword search volumes from 170+ countries

Search volume shows the number of times a keyword is searched per month.

For example, the keyword “coffee maker” gets ~1,200 searches per month in the United States.

We use clickstream data to make sure these numbers are as accurate and up-to-date as possible.

See the number of clicks on the search results

The Clicks metric shows the average number of clicks that happen on Bing’s search results each month.

When analyzing a keyword, check to ensure the number of clicks is not too far off from the search volume. For example, the query “coffee maker” gets ~1,200 monthly searches, but only ~300 clicks in the U.S.

Contrast that with “single serve coffee maker,” which gets ~350 monthly searches and ~343 clicks.

This could be because the query is more specific.

See global volumes for any keyword

Global search volume is the sum of monthly searches from all countries.

For example, the keyword “coffee” has a global search volume of ~13,000 monthly searches.

If your customer base is global, you might want to look at global volumes in addition to country-specific search volumes.

See the distribution of clicks between paid and organic search

The “Clicks” metric shows the distribution of clicks between paid and organic search results.

For example, 28% of clicks for the query “coffee maker” go to the paid results.

If you see a keyword that has a high percentage of paid clicks versus organic clicks, you may also want to consider targeting that keyword via PPC ads to increase your visibility in the SERP.

See more keyword ideas

Keywords Explorer runs on a huge database of ~107 million keywords for Bing. For any keyword you enter, we’ll show you the top 5 most popular queries from our keyword ideas reports.

This gives you some insight into other relevant queries people are making at a glance.

If you want more keyword ideas, you can choose from one of five different keyword ideas reports:

  • All — all terms from the below four reports;
  • Phrase match — phrases that contain your target keyword;
  • Having same terms — ideas that contain all terms in your target keyword (in any order);
  • Newly discovered — search queries that were recently added to our database;
  • Questions — queries phrased as a question.

Bulk analyze up to 10,000 keywords

Enter up to 10,000 keywords at once and see the keyword metrics in bulk.

NOTE. Whether you enter one keyword or multiple (up to 10,000), it uses one daily credit. For maximum efficiency and speed, we recommend researching keywords in batches.

Yorum Yapın

E-posta hesabınız yayımlanmayacak. Required fields are marked *
Bu HTML etiketlerini ve niteliklerini kullanabilirsiniz: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>